FLORIDA® and Partners proudly hosted a lively and fun media breakfast event under the banner of ‘The Florida Morning Show: Rise and SUNshine’ on April 20, 2012 at The Hazelton – ONE Restaurant. The event was sold out with an attendance of 64 qualified media, from Toronto and the GTA, eight Partners, VISIT FLORIDA® representatives, and guests, for a total of 80 attendees. Guests sipped, mingled and savored Floridian beverages and epicurean delights at the 5-star venue, while the morning show unfolded.
Tracy Vaughan – Director for International Sales and Marketing, VISIT FLORIDA® welcomed guests. Lily Etemadi – Marketing and Event Planner VISIT FLORIDA® coordinated the morning show with the VISIT FLORIDA® Canada office.
Partner representatives from Florida were interviewed ‘live’ by Lyndsay Reader who is itravel2000’s ‘Woman on the Street,’ a known travel industry celebrity who travels and documents her experiences for Canadians. Content has been uploaded to itravel2000’s YouTube Channel reaching hundreds of industry people and millions of consumers across Canada providing a face-to-face discussion on Florida. All Partners received a link of the clip for the YouTube broadcast segment.
Media were updated on What’s New in Florida for 2012 and unique story opportunities for Florida in ‘live’ interview format.
Partners who visited Toronto for the media event were: Florida Keys & Key West, Florida Medical Retreat (Sarasota), Florida’s Space Coast, Greater Fort Lauderdale CVB, Hayworth Creative, The Beaches of Fort Myers and Sanibel, Visit Orlando, and Visit St Petersburg/Clearwater.
Immediate coverage was in travelpress.com, Travelhotnews.com, Travelindustrytoday.com, Travelweek.ca, Travel Courier (digital) plus blog and twitter postings. Added coverage is slated for The National Post (Business Section), The Canadian Travel Press, Travelweek, Open Jaw/Take Off Eh! Sympatico.ca, AOL Canada and The Huffington Post.
To follow The Florida Morning Show: Rise and SUNshine go to itravel2000 YouTube Channel or view the event images on Flickr here: http://www.flickr.com/photos/79390690@N04/sets/72157629883938967/
(Photo caption: VISIT FLORIDA®, Partners, itravel2000 & VISIT FLORIDA® – Canada team)