VISIT FLORIDA® and Partners hosted an interactive reception for online media and bloggers on 27th September in Toronto at the Canadian Agency for VISIT FLORIDA® from 6 – 9 p.m.
Each Partner was assigned a ‘destination pod’ to showcase their area. The media were supplied with a Florida Passport, with each Partner’s social media contacts, allowing for interactive travel throughout the state via real time tweeting. All Partners hashtags were provided to bloggers one week in advance of the event, so communication could commence instantly. Throughout the reception 11 ‘Twitter Contests’ took place with a prize selected electronically for correct answers on facts about Florida, as laid out in the Florida Passport.
In total there were 54 media attendees. This was a combination of 29 bloggers from Toronto Travel Massive and 25 online media from various outlets in and around the Greater Toronto Area.
Participating Partners were: Amelia Island and TradeWinds Island Resorts – Hayworth Creative; Charlotte Harbor and the Gulf Islands; Daytona Beach Area; Florida Medical Retreat: Visit Sarasota County; Flagler County; The Beaches of Fort Myers and Sanibel; Florida Keys and Key West; and Visit Central Florida. Additional Sponsors who supplied prizes were: Quality Beach Resort – Clearwater Beach; Postcard Inn Brands of Florida; St. Augustine Premium Outlets; St. Petersburg/Clearwater, and Starlite Cruises.