On Thursday, December 5th, I helped conduct a webinar hosted by Cvent discussing group promotion strategies for some 300 attendees from all walks of hotel life.
As you might well know, Cvent is a web-based meetings and events management firm, allowing hospitality organizations to connect with prospective clients and planners via a seamless electronic RFP submission system. This, in addition to offering many other effective products, makes Cvent a definite leader in groups business. Hence, they brought some very insightful research to the table for this presentation.
In this newsletter, I am proud to enclose the links to both the recorded video and the PDF slideshow of the webinar. I highly suggest that you review this material and reflect on its applications for your business. Think of it as homework for the holidays.
And on that note, I would like to wish each and every one of you a happy and safe holiday break. See you in 2014!