From Public Relations to Pooch Relations…

Sure, we’ve all worked on campaigns that involved celebrities, experts, and sports figures, but imagine our surprise when the time came to work on a campaign for four-legged VIP’s.

Over 2,500 champion canines from across North America converged in New York City for the 134th Westminster Kennel Club Dog Show (Feb. 15 – 16, 2010) at Madison Square Garden. And where did these prized pooches stay while in NY? Why, right across the street at New York’s Hotel Pennsylvania, the Host Hotel for Westminster hopefuls.

From an onsite Doggie Concierge to SkyBark Fashion Shows to a Doggie S’paw’ in the Lower Lobby, LMA prepared an appropriate ‘bark’eting plan to line up a ton of media coverage & interest, with ‘pup-arazzi’ visiting the ‘Five-Paw rated’ Hotel. In fact, this is a photo of the Doggie Concierge Jerry Grymek hanging out with the 2008 Best in Show, Uno the Beagle during a ‘Yappy Hour’ event…

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PRFrom Public Relations to Pooch Relations…