In late March, P&G became the first corporate inductee to the American Advertising Federation Hall of Fame. How does this international organization continue to remain a leader in global marketing?
In a recent interview with AdvertisingAge, Chairman and CEO, Bob McDonald, shared his thoughts on this question. Using digital media has allowed the organization to successfully build relationships with consumers and has provided P&G with the ability to become a marketing leader.
In a thought provoking video clip, he highlights the important role that digital marketing has played in P&G’s ability to remain one of the top global marketers. As a seven-year P&G veteran, I’m particularly intrigued.
To read the article and/or view the clip, visit http://adage.com