We are excited to announce that LMA’s founder, president and chief llama, Larry Mogelonsky, will be giving a speech at the 2013 HAC (Hotel Association of Canada) Conference occurring on Monday, February 4th and Tuesday, February 5th. Taking place at the Hilton Hotel in downtown Toronto at 145 Richmond Street West, you can view the event’s full program at www.hacconference.ca.
This also marks the Centennial Celebration for HAC, so be sure to attend the grand festivities and awards gala. The conference is followed by the Canadian Tourism Marketing Summit on Wednesday, February 6th, also at the Hilton. All said, a fine week to learn the latest in the hospitality industry. Be sure to register online before these events sell out!
Speaking from 4:15pm to 5:15pm on Tuesday, February 5, Larry will be discussing the contemporary relationship between hotel marketing and revenue management. With so many prosperous technology-born channels and means of attracting consumers, it begs the question: do we still need to market and advertise our properties? Has traditional marketing already been usurped by new electronic methods, or can it nevertheless help optimize ADR and occupancy? Addressing this quandary will definitely make for an insightful talk.
The Centennial Celebration culminates with the awards gala beginning at 6pm on February 4th with hosts Comedy Legend and Improv King, Colin Mochrie, and his wife, television star and Canadian icon Debra McGrath. The event will go well into the night with awards and hall of fame presentations, speeches, words of wisdom and some laughs. Other highlights include the HAC annual general meeting, a networking breakfast with the sponsors as well as numerous breakout sessions in the Hilton's luxurious accommodations. All this will make for an excellent two day conference. We hope you can join us!