LMA is pleased to announce that Larry's second book entitled Llamas Rule has just been released. This 504-page book continues where Are You an Ostrich or a Llama? left off, with over 125 new essays on hospitality management and marketing.
Readers of this newsletter will be familiar with some of the content of Llamas Rule, as many of the articles have been published in this newsletter. However, the text categorizes these articles into sections such as Food & Beverage, Operations, Traditional Marketing, etc., thereby allowing the reader to focus on a specific area of interest.
The book is an ideal training manual for students of hospitality, and those who wish to learn more about the industry, with easy-to-implement ideas and commentary on today’s hotel challenges.
PS: Larry's previous book, Are You an Ostrich or a Llama? (published August 2012) is still available. There is no content overlap between the two texts.