Our president, Larry Mogelonsky, traveled yesterday to the CSAE National Conference in Saskatoon, Saskatchewan to give an intermediate presentation on modern uses of social media entitled, “Social Marketing: Two Years Later… What Have We Learned? Where Are We Going?” The presentation was a follow up to a similar one two years ago, and includes a summary of the rapid growth that social media has experienced in the past two years, some basic guidelines on how all organizations can be successful using social media, and specific strategies for how associations can be successful using Facebook, Twitter, LinkedIn and YouTube.
Established in 1951, the CSAE (or in long-form the Canadian Society of Association Executives) is a national organization dedicated to enhancing the professionalism of Canadian associations and bringing companies together for better business connections. You can visit their website here.
As well, you can download the presentation here.