LMA representing VISIT FLORIDA as the Official Tourism Marketing Corporation for the State of Florida, at the annual TMAC Conference in Saskatoon, SK. Maureen Wright, Partner and Director of Public Relations, lead LMA’s effort. VISIT FLORIDA participated in professional development sessions, networking opportunities with media and industry, and the Media Marketplace.
The Media Marketplace on Thursday and Friday were filled with a busy workday at the VISIT FLORIDA media booth. 28 key media from across Canada participated in pre-scheduled appointments for a 15-minute Q & A on their media interest in Florida destinations. Many came with assignments and a specific date for their press trip to Florida.
Other networking highlights included: professional development series with media/travel experts; the Annual General Meeting for TMAC; provincial Chapter Meetings and Reports; and keynote Performance Art Sessions.
The program included an elegant Welcome Event, tours and a cultural reception at the Western Development Museum displaying the 'boom' days of Saskatoon reminiscent of the early days of the city, its hospitality and prairie heritage. All events inspired further networking interactions.
VISIT FLORIDA® was one of the major international destinations at TMAC and a popular source for media and industry representatives.