Travel & Leisure conducts research on advertising effectiveness. These studies, conducted by MRI, provide advertisers with insight as to the communications success of their creative. Recently, an ad that LMA produced for Kensington Tours was researched with exceptionally positive results. In fact, out of the 50+ ads tested in the issue, Kensington Tours was the category leader and ranked “#3 for action taken after reading” and “#5 for read.”
We attribute this success to the “Nutritional Guide” set up of the ad, allowing us to present a series of complicated benefits to private guided touring, without clutter and confusion. Here is the latest ad in our “Food for Thought” series for this client.