I read a very detailed article today about some of the more prevalent ways by which hotels are harnessing the power of social media. It’s an interesting read as many hotels could be doing a lot more to develop their online networking capabilities.
As outlined by the article, the two principal factors are improved customer service via direct web relationships and exclusive deals. Just as a concierge might alleviate grievances on site, having an active online presence heightens communication with past and prospective guests, helping retain customers and bring potential problems to light. On the flip side, many people, rather than looking to chat, are interested primarily in special offers your property may post on social media sites. Keeping these networks in mind as a part of your promotional strategy or reward system is a great way to generate online activity and drive sales.