Robb_Report

The Subtle Value of Public Relations

Look at the cover of this Robb Report. Do you see great cars? Or just the Audi (in the foreground for those who do not know vehicles)? Or, do you see our client property, Casa Elar, which serves as the backdrop for this cover story?

The answer is simple: you see them all!

For years, product manufacturers have undertaken paid placement, with Pepsico being one of the best in the field at surreptitious product placement. It works as our mind tends to relate brands that we see to the individuals or situations that they are found in.

For Ojai Valley Inn & Spa, their premier suite is Casa Elar. How fitting that Robb Report, Audi and Porsche are all synchronized in this placement situation.

PRThe Subtle Value of Public Relations