We enter because it allows us to get an independent opinion on our capabilities. This year, we entered HSMAI’s Adrian Awards, winning a GOLD for our public relations work on behalf of New York’s Hotel Pennsylvania and two bronze awards on behalf of work undertaken for Ojai Valley Inn & Spa. Interestingly, the awards reflect public relations, advertising and Internet: all the disciplines required for successful communications support. It’s refreshing to know that our team’s work is recognized by our peers. Congratulations to our clients and our team.