port_tasting_web

Is Wine for Now or the Future?

Last week, we attended a port tasting. We were celebrating the life of a good friend with several outstanding vintages from his wine cellar. Unfortunately, he had passed away before having the pleasure of enjoying the finest of his treasures. The highlight of the evening was the 1960 Taylor’s Vintage (pictured), which kept its sprightly flavors despite its age. There were also several other ports of 20, 30 and 40 year old vintages, although none held the notoriety of the half-century-old chef-d’oeuvre. The event got me thinking. How long do you put your fine wines away to wait for that right occasion?  And all the while, you risk waiting too long and that special day does not include you! Some conclusions: There is no time like the present to celebrate. Despite our economy, market volatility and crazy business situations, there is always cause to enjoy an evening with friends and …

Larry MogelonskyIs Wine for Now or the Future?
twitter-logo

Marketable Tweetables: The Prospects for Hotel Marketing on Twitter in 2012

It was only a mere eight months ago that I was writing on such ‘novel concepts’ such as how best to market a hotel on Twitter.  Well, it shocks me to say it, but Twitter is now a firmly ‘established’ entity in the online world and there’s nothing very avant-garde about it.  Much like Facebook fan pages, the fair share of hotels have an online presence here and most people who want to be on Twitter are already using the application, and quite adroitly at that. It’s a mature product, and as such, strategies have changed once more.  Without that newcomer panache, Twitter users are far less ‘excitable’ than they were even six months ago.  Just being active for the sake of activity is the status quo – water under a vast digital bridge – and it won’t sway consumers.  So, how can hotels reinvigorate their online marketing campaign? Here …

Larry MogelonskyMarketable Tweetables: The Prospects for Hotel Marketing on Twitter in 2012
James_Low

In Search of Hotel Excellence: COMO Metropolitan Bangkok

I recently toured Southeast Asia with my wife, and after visiting Sydney, Bali and Singapore, my fourth stop was Bangkok.  At just two meters above sea level, we were scheduled to reach the great Thailand capital at a time when flooding threatened to shut down the city.  Taking our chances, we landed to sunny skies and friendly faces. When we arrived at the COMO Metropolitan, we were greeted by the hotel’s General Manager, James Low, who promptly exclaimed, “You brought the sun with you!”  For the three days in the city, the water subsided and we were treated to an urban experience so remarkable and vivacious that I would recommend a Bangkok visit to everyone.  Whether in the future or years from now, you have to see it to believe it.  Readying for departure to the next destination, I had the chance to sit down with James Low to talk …

Larry MogelonskyIn Search of Hotel Excellence: COMO Metropolitan Bangkok

The Benefits of Group Interviews from WaveCrest Hotels and Resorts

I recently had the pleasure to sit down with Renato Alesiani, the CEO of WaveCrest Hotels and Resorts, (www.WaveCrestResorts.com) based out of California.  As the management firm for Hilton Garden Inn Carlsbad Beach, WaveCrest has developed a premier reputation for sustaining exceptional staff, translating into superb guest services, critical praise and customer loyalty. Renato was quick to point out that this virtuous cycle begins well before staff training.  He contends that WaveCrest’s regimented group interview process ensures they recruit only the most passionate employees in a very time-efficient manner.  Reduced staff turnover and six to seven digit cost savings on new hire starting wages are also key benefits.  The practice has become integral to the overall quality and community satisfaction of WaveCrest’s hotels. So, How Does it Work? Applicants take the initial step by coming onsite and inquiring about potential job openings.  WaveCrest wants them to feel special and appreciated …

Larry MogelonskyThe Benefits of Group Interviews from WaveCrest Hotels and Resorts

John G. Smale: My First Boss

John G. Smale, former CEO of Procter & Gamble and Chairman of GM, passed away earlier this week at the age of 84. He was one of the ‘Captains of American Industry.’ John was the CEO of P&G during my tenure there in the late 1970’s-early 1980’s. Being a rather lowly Brand Manager in Canada (a seemingly distant outpost of the P&G empire) meant that there were at least four or five levels of management between us. Nevertheless, this made him technically my first boss. Mention of John was done part in reverence and part in fear for your career. John never came to Canada, or if he did, there was no way that us marketing folks ‘in the bullpen’ would ever see him, let alone get an opportunity to meet him. This hypothesis was soon to be proven incorrect. My relationship with him was short: a total of no …

Larry MogelonskyJohn G. Smale: My First Boss
Defrost

Florida Takes Over Dundas Square

The Greater Fort Lauderdale Convention & Visitors Bureau took over Yonge and Dundas Square for the “Defrost Your Swimsuit” event held yesterday (Sunday, November 20th). Complete with palm trees, sand and bikinis, the bikini ice sculptures were a big hit.  They even gave away prizes!  The beach mobile was also in town to bring some Floridian sun to a gloomy autumn day in Toronto.  Pictured below is LMA's own, Lindsay Tessis, trying on her own iced bikini.

PRFlorida Takes Over Dundas Square

The Ice Blocks Are Coming!

A new event from our friends at VISIT Florida as Greater Fort Lauderdale launches their Defrost Your Swimsuit Campaign in Toronto. Join us this Sunday (November 20th) at Yonge – Dundas Square! GREATER FORT LAUDERDALE (November 4, 2011) – On Sunday, November 20th, The Greater Fort Lauderdale Convention & Visitors Bureau launches a new winter marketing campaign by transforming Yonge – Dundas Square into a tropical interactive playground.  Ten large ice blocks encasing colorful swimwear will surround a sandy palm tree-lined “island,” in a promotion staged to attract Torontonians to the destination’s sunny shores. The day’s festivities are scheduled from 10:30am to 4pm. An appearance by the area’s sunny.org beach-on-wheels Beach Mobile decked out with models wearing bathing suits will be open to the public.  Guests can warm up with “sun-heat lamps” and are invited to take photos.  Also that day, street teams will distribute free ice scrapers, lip balm …

PRThe Ice Blocks Are Coming!
AALogowinner11

We’re Won Three HSMAI Adrian Awards for 2011!

The winners for the 2011 HSMAI Adrian Awards, a prestigious awards institution for print and web advertising and marketing, were announced today, of which we've won three awards out of the 1,000 entries submitted this year.  Our Ojai Valley Inn & Spa advertising insert for Conde Nast magazine (pictured below) won bronze in its category, our collateral rack brochure for Ojai Valley Inn & Spa won gold, and our publicity work for New York's Hotel Pennsylvania with regard to the Westminster Kennel Club Dog Show also won gold in its field. Congratulations to everyone on our team who made these awards possible!

PRWe’re Won Three HSMAI Adrian Awards for 2011!

LMA Launches A New Website For The Hilton Carlsbad Oceanfront Resort & Spa

The Hilton Carlsbad Oceanfront Resort & Spa is a 215-room luxury property overlooking the Pacific Ocean in Carlsbad, California. Opening in July 2012,  It features Chandler’s Restaurant, The Ocean Crest Spa, and a wedidng lawn overlooking the ocean. It is a Wave Crest Hotels and Resorts Property. The new site launched by LMA is a complete rebuild of their existing site based on HTML5. Powered by ExpressionEngine2’s Multi-Site Manager, the website is customized to include content management across the entire site, including booking engine integration, special offers, and blog. The new site is available at http://hiltoncarlsbadoceanfront.com/

Jerry GrymekLMA Launches A New Website For The Hilton Carlsbad Oceanfront Resort & Spa
John_Halpin

In Search of Hotel Excellence: COMO Shambhala Bali

COMO Shambhala Estate (www.como.bz) is located to the north of Uma Ubud, Bali, about one and a half hours north by car service from the Denpasar International Airport.  With 40 rooms, this resort is truly dedicated to the well-being of its guests. Having spent several nights at the property, I was awestruck by both its remarkable beauty and its commitment to exceptional guest service.  The staff is particularly friendly and ceaselessly helpful.  I had the opportunity to discuss this with John Halpin, the General Manager, to explore the essence of the fantastic COMO experience. How did you get into the hotel business? When I turned 13 years old, I asked my parents to sign a permit allowing me to work in a local restaurant outside of school hours.  In the summers, I’d work at a family friend’s restaurant in Cape Cod.  After high school, I went to The Culinary Institute …

Larry MogelonskyIn Search of Hotel Excellence: COMO Shambhala Bali