Hotels are all about delivering an experience — bestowing guests with an uplifting story to enrich their lives. At least that’s the aspiration. Sadly, we fall short sometimes. Whenever we cover this topic, we often discuss a hotel in terms of the “narrative” it offers to those who visit. But this narrative must change from the hotel’s point of view to that of each individual guest. Although it’s a step in the right direction to even contemplate what a property’s narrative is, any efforts along these lines may prove to be a tad blindsided or self-centered if you are only considering what the hotel is doing. In terms of coalescing all operations — guest services, décor, amenities, loyalty member perks, local experiences — into the semblance of a unique narrative for your property, you should instead aim to meld them from a guest’s perspective. It’s a minor tweak in how …