Dubai, UAE - September 11, 2013: The Atlantis the Palm hotel and limousines. It is located on man-made island Palm Jumeirah.

Mutual Success Through Product Placement

Have you ever watched a movie and noticed that all the cops and robbers were driving only one brand of car? Or that every actor on a television show only drinks exclusively Coke or Pepsi but never both? Product placement has been part of the Hollywood scene for decades as savvy producers must find ever-creative ways to squeeze every ounce of profit out of their films – something that looks especially worthwhile when such brands are willing to pay upfront and thereby offset the usual cashflow issues of movie production. After all, if the script doesn’t specify the specific type of automobile being driven, smartphone adjacent to the name actor’s ear or beverage being consumed, why not earn some decent bucks in the process? More recently, hoteliers have started to realize that hotels can offer perfect symmetry with many brands that want trial from their target audience, especially when those …

lmaadminMutual Success Through Product Placement
Towels with white frangipani flowers in a Balinese spa

Marketing Wellness to the Unenlightened

A spa or wellness center can be a tremendous profit maker for a hotel or resort property. Indeed, various estimates put wellness tourism in or around half a trillion US dollars worldwide, more than one-seventh of all travel bucks spent. Hardly a loss leader, but I nonetheless ask: how can wellness tap into the other six-sevenths? To spa or not to spa – that is the question I’ve asked travelers in the past, both anecdotally and through dedicated research. Without making this a numbers or methodology debate, let me just say that there is a sizeable percentage of the traveling population that has never utilized a spa or very rarely does so. While rigorously working to retain existing business (that is, those customers who actively seek out spa accommodations) is always a prudent course of action, that six-sevenths is too big to ignore. So it’s clear, we aren’t discussing wellness …

lmaadminMarketing Wellness to the Unenlightened
HiltonWorldwideLogo1

Hilton Blue Paper Reports on Emerging Global Spa Trends

  On July 17th, 2012, Hilton Worldwide published their Blue Paper, a report on emerging global spa trends. This report summaries input from Hilton’s spa team, industry experts and 6000+ survey respondents in Australia, China, Great Britain and USA. This document, which I thank Hilton for posting publicly, coincides with the launch of eforea: spa at Hilton, a new concept coalescing aspects of the spa experience from different parts of the world to better appeal to today’s global traveler. You can find the full document here, of which I would like to highlight and reinforce several of their key findings. One of the first insights mentioned is that, whether a guest intends to use it or not, having a spa on property is wholly indicative of luxury. At an initial glance, this may seem like a regurgitation of the status quo, as a spa is already a benchmark for most …

Larry MogelonskyHilton Blue Paper Reports on Emerging Global Spa Trends

In Search of Hotel Excellence: Interview with Gloria Ah Sam, Spa Director at Ojai Valley Inn & Spa

Gloria Ah Sam is the Spa Director at Ojai Valley Inn & Spa, a 5-Diamond resort nestled within the pastoral mountains of Southern California.  As a destination spa, Spa Ojai has received numerous accolades for its unique treatments that blend new age aesthetics with locally sourced, organic produce as well as traditions from the Chumash, Ojai Valley’s indigenous people.  Spa Ojai fashions itself as a ‘spa university’ where, although the treatments are the main draw, there’s also an organic restaurant, Café Verde, and an Artist’s Cottage and Apothecary with holistic classes for guests to improve their wellbeing through self-discovery.   Tell us a little bit about your background. When did you join Spa Ojai and why? Gracious hospitality has been in my career path beginning in the late seventies when I was a flight attendant.  Back in the days of intense customer service training and fierce competition, passenger complaints were …

Larry MogelonskyIn Search of Hotel Excellence: Interview with Gloria Ah Sam, Spa Director at Ojai Valley Inn & Spa