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Weddings Done To Perfection at the Fairmont Grand Del Mar

Weddings are often viewed as an orphan kid of our industry, and special attention to this stream is only given at a narrow set of dedicated properties. Lest I remind you, however, that weddings are ‘recession proof’ whereby every bride wants her day to be as immaculate as possible. But it takes time and commitment to develop a successful weddings program, and to this end there’s no better place to look for inspiration then a five-star, five-diamond hotel with a stellar reputation in this arena. The Fairmont Grand Del Mar is a majestic, sprawling property tucked away in the foothills north of San Diego. When I first visited the resort, I instantly noticed how important weddings were as a major source of revenue. And so I reached out to the Director of Catering and Conference Services, Charles Stuart, to elucidate some key details as to what makes their wedding program …

lmaadminWeddings Done To Perfection at the Fairmont Grand Del Mar

Say, “I Do!” to More Revenue: An Interview with Carley Roney of TheKnot.com

It’s not anywhere near a stretch of the imagination to understand just how crucial the weddings business is.  The real quandary is what your property can do to cash in.  So, rather than approach this from the hotelier’s perspective, let’s take the viewpoint of the bride and groom, and then you can make your own extrapolations.  To get a good insider’s perspective, I interviewed Carley Roney of www.TheKnot.com. While the bridal market, for the most part, tends to be highly localized, The Knot was one of the pioneers in terms of approaching the business on a national level by creating regional micro-sites with national sponsors/editorials. Their research suggests that that they are largest online resource for brides-to-be, with an impressive 8 out of 10 visiting this site. In the USA, just how big is the Wedding Market? How many couples were married in 2011? What was the average spend per wedding? …

Larry MogelonskySay, “I Do!” to More Revenue: An Interview with Carley Roney of TheKnot.com
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Let’s Make Love: How Hotels Can Target the Niche Market of Honeymooners

Does your hotel accommodate weddings?  If yes, I’ll bet that management keeps a record of how many weddings they have held in the past twelve months, and I’ll double down that they have a calculated goal for how many they expect for the upcoming years.  The fact is that weddings are big business for all involved, and are given their just dues in the corporate limelight. But as the shorter sibling to this gigantic revenue maker, honeymoons are often overlooked as a niche market for hotels to target.  Do you keep track of how many honeymoons were held on property in the past twelve months?  More importantly, do you have a specific strategy in place to attract honeymooners for the near future?  Collaborating with Kristin Stark, the owner of Honeymoon Wishes, I’d like to explore this issue and hopefully draw upon some useful pointers for hotels looking to expand their …

Larry MogelonskyLet’s Make Love: How Hotels Can Target the Niche Market of Honeymooners