Baldas, a technologically advanced snowshoe producer, is launching in Canada with their first retail setup at the SAIL store located in Ottawa on December 1 (175 Trainyards Drive Unit 2). We are helping develop advertising to assist Baldas as they become available in retail stores nationwide.
Founded in 1975, Baldas is Italy’s only snowshoe manufacturer with a primary focus on delivering sophisticated footwear specific for the winter trekker. In terms of innovation, Baldas was the first company ever to use plastic compounds with a ceramic base to make their shoes lighter, and at the same time able to withstand very low temperatures. Today, the company maintains a steady research stream to constantly find new solutions for winter excursion enthusiasts.
Baldas operates under the Ferrino banner, a leading outdoor equipment company. All the Baldas products are made in the Piedmont region of Italy; created and tested on the very same mountains where they are commonly used. Keeping their manufacturing base entirely in Italy ensures that their snowshoes are of the highest quality.
Baldas hopes to continue their excellent track record as they expand into Canada.