BACKGROUND This independent, not-for-profit organization was formed to assist consumers on dispute resolution with automobile and residential claims. CHALLENGE Build awareness for a rarely used consumer service. SOLUTION Consistent branding for all communications elements reinforces awareness within low budget parameters. Targeted mailers at both the insurance company and government stakeholder groups’ enhanced recognition. Addition of social media to the web site continues this outreach. RESULTS Steady growth in awareness has been demonstrated by increased call-ins and web inquiries.
BACKGROUND This small nation in the Eastern Caribbean was known principally for the US invasion under Ronald Reagan. At the time we undertook this assignment, less than 2,000 Canadians visited the island. CHALLENGE Put Grenada on the Canadian leisure traveller’s map as a sun destination. SOLUTION LMA undertook a three-pronged approach. First, public relations focused on getting travel writers to visit and subsequently feature the destination. Second, targeted advertising was produced and executed in selected niche publications, such as dive and senior’s focus. Third, we created a worldwide website: www.grenadagrenadines.com that provided a means for visitors to interact and learn. RESULTS Since LMA commenced activities, passenger volume has tripled. The island has received media coverage valued at over $1 million annually, recognized by the Caribbean Tourism Organization as the finest in the region.
BACKGROUND This 220-room resort is the newest property on the Southern California coast. We launched it in mid 2012. The property also includes a standalone spa and restaurant. CHALLENGE Bring occupancies on stream quickly. Manage start up, responding to guest insights. SOLUTION Our launch campaign comprised web (separate sites for the property, spa and restaurant), electronic and traditional advertising components. Separate focus on wedding and group segments supplemented core activities. RESULTS The property has exceeded all launch forecasts.
BACKGROUND Built in 1919, this 1,700-room property had budgeted for room renovation on only two of eighteen floors. CHALLENGE Build occupancy. SOLUTION LMA has partnered with the property since 1998. In this period, we have moved from traditional to electronic advertising; used public relations and social media; produced collaterals and design components. We registered the selling line, ‘The World’s Most Popular Hotel’ recognizing the scope of the property. RESULTS The hotel has perennially achieved 90% + occupancy levels. The web site achieves 250,000 unique visitors monthly, delivering in excess of $1.5 million in reservations.
BACKGROUND A pork producer in Ontario wanted to draw attention to their product line, thereby building a stronger reputation with their retailers. CHALLENGE Generate interest through the Internet, with no budget for advertising, SOLUTION A new web presence was created, and loaded with hundreds of recipes. The site was supported with contests and social media. RESULTS Products were so strong that they were picked up in retailers’ private label programs.
Challenge For over 35 years, SuperDogs® has captured headlines across the globe as Canada’s most beloved feature attraction at international-level events. Touring constantly to major fairs and exhibitions in North America, the show consists of the family pets of over 150 experienced trainers. A new management team was looking to revitalize the brand to showcase the star quality and expand its consumer reach. Solution We rebranded the promotional materials and corporate identity with an enterprise level look and feel. The website was redesigned with more of a vibrant and colourful look to showcase the fun and excitement of the SuperDogs. Social media channels were redesigned and enhanced to incorporate the different channels. Corporate ID materials from business cards to letterhead were revised with the new look from the site. Once the online social presence and internal materials were updated, we revitalized the advertising materials to have more ‘bite’. Print advertisements show the ...
BACKGROUND A 100-room property, unaffiliated, wants to grow its business. CHALLENGE No staff available at the property: everything must be out-sourced. SOLUTION LMA manages the property’s total marketing, including promotional development, web site, electronic marketing and sales. RESULTS The property has continued to exceed forecasts.