This independent, not-for-profit organization was formed to assist consumers on dispute resolution with automobile and residential claims.
Build awareness for a rarely used consumer service.
Consistent branding for all communications elements reinforces awareness within low budget parameters. Targeted mailers at both the insurance company and government stakeholder groups’ enhanced recognition. Addition of social media to the web site continues this outreach.
Steady growth in awareness has been demonstrated by increased call-ins and web inquiries.