This small nation in the Eastern Caribbean was known principally for the US invasion under Ronald Reagan. At the time we undertook this assignment, less than 2,000 Canadians visited the island.
Put Grenada on the Canadian leisure traveller’s map as a sun destination.
LMA undertook a three-pronged approach. First, public relations focused on getting travel writers to visit and subsequently feature the destination. Second, targeted advertising was produced and executed in selected niche publications, such as dive and senior’s focus. Third, we created a worldwide website: www.grenadagrenadines.com that provided a means for visitors to interact and learn.
Since LMA commenced activities, passenger volume has tripled. The island has received media coverage valued at over $1 million annually, recognized by the Caribbean Tourism Organization as the finest in the region.