This 77-room luxury property faces stiff competition from significant growth within the segment: Trump, Ritz, Shangri-La, and a new Four Seasons have all recently been added to the city’s inventory.
Hold customer-base in the face of new competitors.
Focus on loyalty and reinforcing the unique elements of the product: art. A new web site, linked to a strong social media platform, re-positioned the Hazelton as the ultimate Toronto destination.
Maintaining market share and exceeding ADR targets within a competitive market.