This 220-room resort is the newest property on the Southern California coast. We launched it in mid 2012. The property also includes a standalone spa and restaurant.
Bring occupancies on stream quickly. Manage start up, responding to guest insights.
Our launch campaign comprised web (separate sites for the property, spa and restaurant), electronic and traditional advertising components. Separate focus on wedding and group segments supplemented core activities.
The property has exceeded all launch forecasts.