The Westminster Kennel Club Dog Show runs annually in Madison Square Gardens located across the street from the hotel.
Turn this show into a significant revenue-generating event for the Hotel Pennsylvania.
Make the property the center of the show by levering public relations events. LMA’s Jerry Grymek becomes the Doggie Concierge; meeting rooms become Doggie Day Spas.
Massive PR coverage in excess of 150:1 over costs is delivered annually. The property fills with highly rated revenue in a traditionally slower period.