VISIT FLORIDA Announces Appointment of Canadian PR Agency LMA Communications Inc.

August 31, 2011 (Tallahassee, FL) — VISIT FLORIDA, the state’s official tourism marketing corporation, is pleased to announce the appointment of its new Canadian public relations agency, LMA Communications Inc. effective September 1, 2011.

“VISIT FLORIDA is committed to working with best-in-class partners,” said Will Seccombe, Chief Marketing Officer for VISIT FLORIDA. “We are pleased to welcome LMA to the VISIT FLORIDA team and look forward to working with them to promote the Sunshine State in Canada.”

Based out of Toronto, Ontario, LMA Communications has a wealth of experience within the travel and tourism industry. For the past 20 years they have been working with tourism and hospitality-based clients, including tourism boards, hotels, resorts and tour groups from around the world. Some of their clients include: the Grenada Board of Tourism, COMO Hotels and Resorts, New York’s Hotel Pennsylvania, Ojai Valley Inn & Spa and resorts across Canada.

“Canada remains our No. 1 international market with more than 3.1 million Canadians traveling to Florida in 2010,” said Eileen Forrow, Vice President of Sales and Marketing for VISIT FLORIDA.  “LMA brings tremendous experience and great ideas that will allow us to build on an already strong presence with our neighbors to the north.”

The agency’s public relations team has in-depth experience with all facets of PR including: event planning, media visits, community relations, crisis management, media relations, social media interface, etc. For more information on LMA Communications Inc., visit

“Our agency is proud to be the new representative for VISIT FLORIDA within Canada,” said Maureen Wright, Partner and director of public relations of LMA. “We look forward to a longstanding partnership and bringing VISIT FLORIDA to new heights across the country.”

As the state’s No. 1 industry, tourism was responsible for welcoming 82.3 million visitors in 2010 that spent more than $62.7 billion, generating 22 percent of the state’s sales tax revenue and employing nearly 1 million Floridians. For every $1 spent on tourism marketing, VISIT FLORIDA – the state’s official tourism marketing corporation – generates more than $177 in tourism spending and $11 in new sales tax collections, paid by visitors, not residents. VISIT FLORIDA promotes tourism to Florida through sales, advertising, promotions, public relations and visitor services programs. As a public/private partnership, VISIT FLORIDA serves more than 10,000 tourism industry businesses, including nearly 3,000 invested Partners, more than 7,000 web affiliates and major strategic alliance partnerships with AirTran Airways, American Express Travel Related Services, Disney Destinations, Dollar Rent A Car, The Hertz Corporation, SeaWorld Parks & Entertainment and Universal Orlando. To learn more about VISIT FLORIDA, please go to or follow our corporate blog at

Media contact for VISIT FLORIDA: Kathy Torian, Corporate Communications Manager; Email: Phone: (850) 205-3865

Media contacts for LMA Communications Inc.: Maureen Wright: Email:; Jerry Grymek; Email:; Lindsay Tessis; Email:
Phone: (416) 440-2500

PRVISIT FLORIDA Announces Appointment of Canadian PR Agency LMA Communications Inc.