Why Do You Need a Revenue Manager?

Pricing strategies are becoming exponentially complex given the diverse array of channels to sell your product as well as the rapid pace of our Internet-driven society.  Revenue Managers (RM) will work in tandem with the GM and Director of Marketing to coordinate the best room rates and promotional deals, as well as properly segment your group sales tiers from what you might offer FIT customers through the OTAs or flash sales.  It’s a very numbers rigorous job and a good RM is an indispensible commodity for your hotel.  Keep in mind that due to the required skill set, it’s very hard to mold the RM’s duties into another job position and in doing so, you’ll jeopardize the efficacy of your overall pricing strategy.

Larry MogelonskyWhy Do You Need a Revenue Manager?